Six Drivers of Sustainable Growth & Healthy Brands
1. Clarity of direction
Successful growth companies have clarity about their growth opportunities, each employee knows how to contribute to it.
4. New growth initiatives
Successful growth companies have a pipeline of new growth initiatives and work hard to implement their growth initiative in the market.
2. Ability to sense market shifts
Successful growth companies have foresight and intimacy with the market that allows them to decide and act fast.
5. Agility of organisation
Successful growth companies can quickly respond to market opportunities or threats.
They work across functions and are committed to a shared customer outcome.
3. Continuous improvement & innovation
Successful growth companies have innovation in their DNA, not just in one department.
6. Impact of execution
Successful growth learn by doing. They monitor customer and commercial ‘impact’ and ‘re-work’ the organisation to do better next time.